Profitable Home Business and the Power of Leverage

Most people start out a profitable home based business as an affiliate of someone else's products. A nice idea, but very few internet marketers are making big money simply by promoting other people's products.

In many cases, it's very difficult for one to imagine creating their own unique product or service, so naturally, promoting other people's products as an affiliate has its appeal. The problem is that as an affiliate, you are likely only going to earn a small portion of what the product creator is making while you do all the work for them.

This can be good if you're good at internet marketing and only looking to make a few extra bucks on the side. But if you hope to build a truly profitable home based business, then you best consider creating your own product.

A natural starting point in product creation is writing your own e-book. I would say this is going to be pretty tough, unless you've been in business for a while, learning new things as you go, and gaining some experience in your chosen niche.

On the other hand, if you are wishing to write about something you know a lot about already, then it will be even easier for you to write your first e-book, and chances are you will have more success with your profitable home based business because you are doing something you already know about and love.

The nice thing about writing your first e-book is that you don't even have to charge money for it. The best way to produce sales is in fact to give away something valuable for free.

Within your e-book you incorporate links to your website's products and services, and once you've convinced your readers to click, they will visit your site and take a decision to buy from you or not.

You may not feel this is an effective way to reach your potential customers, but anyone who downloads your free e-book is a targeted audience already wanting the information you are going to provide to them for free.

The key thing to remember at this point is that even you create a few sales using this method, you should definitely not stop there. A few sales are nice, but now it's time to consider the power of "leverage".

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